Each shopping engine has different data feed specifications, therefore it is a challenge to manage these data feeds for multiple shopping engines as they are not compatible with each other. Wine in Cloud Software Solutions (WICSS) can offer you Comparison Shopping Data Feed Management that will seamlessly manage your data feeds whilst frequently optimising your product feeds to increase product visibility.
Unlike general search engines, comparison shopping engines allow buyers to research a particular product, its specification and price. Comparison shopping engines can generate as much as 20% of online traffic and influence almost 50% of a buyers purchase decision.
We offer our clients, such as Cellar Link, this hosted software on a subscription basis. By using this comparison shopping data feed management service, it allows your business to upload and optimise all comparison products, data feeds, product feeds, features and pricing, etc. As your data feed management system is continually optimised, you can rely on more targeted sales and a better return on your investment.
Benefits to corporate users:
- Save time and money using automation
- Increase sales and acquire new customers due to price matching algorithms
- Increase your search engine optimising techniques, by studying the competition's approach
- Using WICSS CCM’s - Product placement mapping is enhanced by analysing your data feeds on the basis of manufacturer’s name, brand, etc.
- Improved product performance and global reach